The challenge
Ultra-distance riders are skeptical of apps that promise to do the thinking for them. The page had to earn trust before asking for an email address.
The product was still in closed beta, so screens had to explain the idea without overselling unfinished features.
Our approach
The story follows one real route in five stops, from loading the GPX to the lock screen at 3 a.m. Each stop shows the exact screen it describes.
A strict type scale, one red accent and lots of gray space keep the page calm, the way a good race plan should feel.
The result
A single waitlist form repeated at the start and the end of the story, with Apple and Google sign-in for riders who prefer it.
Pricing and FAQ answer the usual objections before anyone needs to write in.